Artificial Intelligence is reshaping industries, and investing is no exception. From robo-advisors to algorithmic funds, AI is moving beyond assistance to potentially outperform human investors. By 2028, machines may deliver higher returns than even the most famous money managers. What does this mean for investors, markets, and the future of Popular Investors on platforms like eToro?
Retail investors are no longer background players—they’re reshaping markets. Thanks to zero-commission trading, access to information, and social platforms like eToro, everyday people are now challenging hedge funds. Some retail portfolios are even outperforming traditional managers. This post explores how retail investing is rising, why it matters, and what the future may look like by 2030.